When you think of a top performing influencer, Eric Andre is probably not the first person who comes to mind. He has a bit of a bizarre approach to talk show hosting and comedy, yet he still manages to do pretty well for himself.
Currently, he has more than 1.5 million Instagram followers, which is more than a lot of well-known influencers. So, what can we learn from Eric Andre’s Instagram? We’re about to find out.
He’s Not Worried About his Image
People who actually make money from Instagram usually spend hours agonizing over what their photo is going to look like, before posting it. Eric Andre, on the other hand, couldn’t care less.
He posts literally whatever, and it never looks like he’s put more than two minutes into thinking about it. This is part of his charm.
The post that you see above breaks so many rules – there’s no filter in sight, and he posted both photos back to back, without giving his audience time to figure out what’s going on. Remember when Instagram was literally just a place where you could share images of yourself? There are a lot of people out there who miss that, and Eric Andre has the answer.
He Has Weird Vacation Photos
What we love about Andre’s Instagram is that he takes typical formats, and turns them into something weird. Like when he went to Paris. He definitely took a unique turn with this one…
This image of him in front of the Mona Lisa focuses on his face, instead of the painting. You might not even notice this if you actually weren’t paying attention, which is a trick that Andre often uses on his show.
The post below is from his trip to Manila, but despite the fact that it looks relatively normal, he’s still managed to cram a bit of weird in there as well.
He has taken his holiday pics and turned them into something we didn’t expect. This is all part of the allure. Instead of having to deal with lots of filters and edits, you never know what to expect with Andre, which is a huge part of why he is so popular.
He Takes Thing for What They Are
Something else that we love about Eric’s Instagram posts is that he doesn’t edit them. When everyone else is filtering and editing their images, he is delivering something that we simply didn’t expect. As you can see from the post below, Eric delights in making his viewers uncomfortable.
He has even put his face on the cake.
When he takes pics of his travels, he doesn’t worry about whether he got the filter right, as you can see in the image below. It’s out of focus, and it has a black line down the middle.
Something about this approach brings a genuineness and confidence to Eric’s Instagram profile, in a way that’s refreshing. Eric’s followers aren’t being treated like fans or followers, he is treating them like friends.
One of the things that Eric loves to do with his Instagram profile is share his spotlight. Whether he is showcasing fan art or something that means a lot to him, he is always using his platform to shout out others.
We can see why he wanted to share this emoji face. It’s nothing short of legendary.
He uses his platform to call attention to others, which isn’t something that everyone does.
He Takes Parody Really Seriously
Eric’s show is all about parody, so of course this is what we could expect from his Instagram account, right? He is known for his uncomfortable sense of humour, as you can see in the post below.
You can also see his humour come out in the post that he has put up with his mum, where they are wearing practically the same outfit.
He was even trying to be funny back in high school and turn everything into a parody, as you can see from his high school yearbook picture below.
The great thing about Eric’s Instagram profile is that fans of the show get more of what they love. The fact that his personality is consistent across the board helps his fans resonate with him.
He’s Not Just All About Jokes
Eric Andre does have a smart side, and some of his posts carry a serious undertone. You can see in the post below that he’s not afraid to upload content that relates to things he feel passionate about.
Even his summer reading might surprise you, as it’s a little darker than you might expect.
He even uses his platform to call out racism.
These posts showcase how Eric Andre isn’t afraid to show the world who he is, and he definitely isn’t posting his content for anyone but himself. This has resonated with his audience, and resulted in him unwittingly becoming somewhat of an influencer.
The Fact That He’s Genuine Means a Lot
When you build a brand around being weird, you definitely surprise people when you’re serious. It’s the last thing that anyone would expect from him.
In the post below, you see a rare glimpse into the more candid side of his life.
He still manages to slip a joke in here and there, though.
When everyone seems to be doing the same thing on Instagram, Eric Andre sticks out like a sore thumb, and we couldn’t be happier. He is living proof that you don’t need filters or FaceTune to do really well on Instagram, and become successful. Find something that you’re passionate about, and keep it real with your audience.