How Does Instagram Search and Explore Work?
If you want to go to the Search and Explore page on Instagram, all you need to do is click on the search magnifying glass icon. Through the search engine, you can look up places, hashtags, people, and Top, which means everything.
Of course, your results are going to be different to everyone else’s because they’re going to be based on your interests, the type of people that you follow, and who you are connected to. In the first nine results you will see the top posts, and then after that, the most recent.
With the Explorer tab, you can see things you might be interested in based on your Instagram activity. What you comment on, follow, and like on Instagram all contribute to what posts you’re going to see.
There is also advanced categorization in the Explore tab, that gets into specific industries. This means that if you get featured, your content is going to be seen by the right audience.
How to Get Featured on Instagram
Of course, getting featured on the Instagram Search and Explore tab is a great way to boost the visibility of your Instagram profile. It will allow your posts to be exposed to a whole new audience, which can result in more engagement on your content, and a boost in followers.
Let’s take a look at some basic rules when growing your Instagram.
The Instagram Post Location Tag
The thing about Instagram is that your posts need to be searchable in order to appear on the search tab. One of the best ways to make them searchable is to add a location tag in each post. Make sure that you include location tags on all of your Instagram Stories too.
Another way to boost your searchability on Instagram is to include hashtags on each post. Instagram’s current limit is 30 hashtags per post, but most of the time, you don’t even need to include this many. We think that an ideal number is 9.
Check out our extensive hashtag generator to come up with the perfect set of hashtags for your content.
Aside from the top nine posts in the search, the most recent posts will appear in chronological order. This means that timing is everything. If you want to maximize visibility with your ideal audience, then you need to figure out when they are online and post accordingly.
This gives your posts a much bigger chance of being seen in searches, and if you have a business account, you can use Instagram insights to work out the exact hours of the day that your followers are active online.
Post Amazing Content
This almost goes without saying, but if you aren’t posting incredible, original content on your Instagram feed, then you’re not going to get great results. Of course, hashtags and location mean a lot when it comes to expanding your content’s visibility, but you’ve also got to think about the quality of that content.
If you put all this effort into your location and hashtags, only to produce average content that your target audience isn’t going to really want to interact with, then you are just shooting yourself in the foot.
Put a little bit more time and effort into the quality of your content, and you will quickly rise to the top of people’s Instagram searches.
Encourage the Use of a Branded Hashtag
One of the best ways to get your content in front of even more people is to come up with a personal hashtag for your brand, and then encourage your users to share it on their social media networks.
Of course, to encourage fans to use it, you’ve got to give them an incentive. For example, you could encourage them to add your hashtag to their content by promising to repost that content onto your account.
Not only is this a great incentive for people to share your hashtag, but it also makes them more likely to use it again. It also increases the chances of that hashtag coming up in the Search and Explore section.
Engage in Locations
If you are a local business, then it is important to try and engage in posts in your local area. This is essential for building a larger customer base. If you haven’t already, we recommend creating a location tag for your business, and then checking in on it regularly.
Any posts that are using this tag, make sure to reach out to them and ask if they enjoyed their experience with your brand. This builds up those all-important relationships between you and your clients, which creates long-term connections.
One of most effective ways to create hype around your brand is through word of mouth. This is a time-old tradition, and it is still relevant even in the world of the Internet.
This is why we suggest that you use the Search function on Instagram to find influencers that you could potentially network and collaborate with. This means that as well as focusing on the average person on Instagram, try to network with influencers who could help you expand your reach.
One of the best ways to find influencers within your niche is through the ‘people’ option in the Search section. Instagram is going to sort the searches between profiles that you follow in your location, making the top few options tailored for you.
Make sure that you check out their profiles first before you reach out to them to see if they want to be a potential collaborator.
As you can see, there are quite a few ways to get featured on Instagram Search and Explore when you put the work in.
From being featured, to boosting your brand awareness and finding the best hashtags for your content, there is a lot that you can do to build up your brand’s visibility on Instagram, so that you can ultimately build a bigger community around it.
Don’t forget to check out our hashtag generator to come up with the ultimate list of hashtags for your niche and turn around your brand’s success rate this year. Good luck!