Ever found your way to someone’s Instagram and realised that it’s exactly what you’ve been looking for? You spend the next half hour of your life just scrolling. You might not even notice it, but there’s a good chance that the Instagram profile that you’re obsessed with has followed a cohesive theme.
At this point, if you haven’t been on Instagram for very long, you might be wondering what an Instagram theme is, and whether you should use one. You might also be wondering which one you should use for your profile, and why it’s actually all that important.
If you’ve had any of these go through your mind recently, then you need to keep reading. We’ve got you sorted.
What is an Instagram Theme – and Why do You Need it?
There is a lot of competition out there on Instagram, which you’re probably very familiar with. There are a lot of people outside of your circle that are working hard to make sure that their content stands out and does better than everyone else’s.
If you are trying to use Instagram for business, or you’re just trying to get the attention of your nearest and dearest, you might want to think about a theme. Following a theme is going to make it easier to beat the competition, and stand out from the crowd.
It also is a great way to showcase who you are, and puts a stamp on your brand’s image. When people go to check out your profile, they are going to make a split second choice whether to hang around, or go again.
If you have a great-looking profile with a beautiful theme, there’s a good chance that they will be tempted to hang around for longer. However, coming up with a theme is a whole other ballgame.
Coming up with the right colour scheme is really important. We wanted to write an article on what we think are the best Instagram themes out there right now, so that you can be the best in your industry when it comes to your account, and do better than your peers.
We wanted to make a list of themes for:
- Guys and girls
- Any season
- Influencers, businesses, or personal profiles
- Artists, writers, photographers
- Everyone else
We’ve got themes for all kinds of aesthetics:
- Retro and vintage
- Cute options
- Cool options
- Creative options
- Beautiful options
- And a lot more
Let’s do it!
1. White Border
If you have a lot of different interests, and you haven’t found a theme that works for you yet, then you might want to try putting a white border around everything. It makes your profile look elegant, and put-together.
2. Dark Border
You can apply the same logic to dark borders.
3. Colour Coordinated
Having the same colour across the board is going to help with cohesiveness.
4. Rectangular Images
Why not mix things up and flip your images the other way?
5. Your Favourite Filter
If you are someone who loves filters, try using the same one on all your images.
6. White Background
This is one of the most popular themes for Instagram.
Everyone loves clean, simple lines to look at.
There’s something so retro and timeless about using black and white images.
9. Vintage Tint
You can always use a vintage filter on your images.
If you like to keep things colourful, you might want to play around with pastels.
11. Colour Block
This one is for those that can’t get enough of colour.
12. Vertical Lines
Vertical lines make your profile look beautiful, yet simplistic.
Switch your images out every second post with a quote, or something that you would like to share with your audience other than photos.
14. Horizontal Lines
Another cohesive, calm-looking theme.
15. Only Videos
Instagram allows its users to put videos up now – maybe you should make the most of this!
16. Threes, Sixes, and Nines
This is where you can get really creative, and incorporate more than one post into an image that might be larger than Instagram’s single post requirements.
Just keep in mind that you should only really try this theme if you can do it really well. It gets a bit annoying when people can only see half of an image.
How to Choose a Theme for Your Instagram Feed
At the end of the day, your Instagram theme is a representation of who you are. This means that you shouldn’t just settle for what everyone else is doing. Try to be as unique with it as possible. Let’s take a look at how to choose a theme for your feed.
Draw Inspiration from Around You
Some people know what they want to do for their feed from the beginning, which is awesome. However, you might be someone who is indecisive, and can’t quite put their finger on the perfect match.
If this is you, then you could spend a bit of time asking yourself these questions:
- What colour is your room? Do you prefer lighter or darker tones? If you could paint your home again, what colour would you paint it?
- Do you prefer light or dark colours?
- Do you like a busy design, or something simplistic?
- What colours do you tend to stick to when buying clothes? Do you prefer monochromatic over bright colours?
- Are you subtle with your tones, or loud?
- What kind of patterns and prints do you like?
- Are you opting for creative, beautiful, cool or cute?
Try to take pictures of everything that you are naturally drawn to, and create a mood board. You can either do this online or by cutting and pasting ideas on a piece of paper.
Look at Pinterest
Now it’s time to get your Pinterest on, and start looking for ideas. Try looking up keywords in your niche, and choosing images that you like a lot. Try not to choose more than 10 images. Now, with these images, you can create a mood board. Try to look for common characteristics.
As you can see, it’s monochromatic, it’s minimalist, and it’s got a simple, clean design. It’s also using white space to its advantage. To line up with this mood board, the designer could go with grayscale, monochrome, or minimalist for their Instagram feed.
Once you have come up with your own mood board, you can start homing in on the final theme.
Write Down Your Favorite Instagram Profiles
What better way to get inspired than to look up your favourite Instagram profiles? Think about things like what makes you attracted to the theme? What elements do you like the most? What characteristics would you like to incorporate into your own profile?
Make a list of characteristics that you like, and then choose the theme based on these. Remember, you don’t have to pick just from the list above – there are thousands out there. Just make sure that it’s consistent and cohesive, so your audience knows what to expect.
Execute a Feasibility Test
Think about how easy it’s going to be to keep your theme going. If it’s going to be difficult to find that filter again, or edit your images just right to keep in line with your theme, then you might want to choose something that’s a little less maintenance.
How to Improve Your Insta Feed
The key to creating an amazing Instagram feed, with or without a theme, is to have amazing content. You can choose whatever theme you want, but if you’re not putting the same amount of time and effort into your content, you’re not going to attract the right people. Let’s talk about how to take care of your Instagram feed.
Take Pictures in Good Light
Natural light is always the way to go. If you don’t have natural light to work with, utilize multiple lights. Invest in some portable lights and set them up at least near a window.
Try Some Editing Filters and Options
You can use Instagram’s filters and editing tool, or you can choose one elsewhere, it’s completely up to you. The best part is that there are tons out there to choose from, just make sure to do your research. We suggest that you find your favourite filter and stick to it for the sake of your theme.
Use Grid on iPhone
If you are using your iPhone to take pictures, then we suggest that you use the grid tool. This is going to divide your image up into nine squares. This makes it really easy to line up the subject of your image, so that you can get it spot on. If you are taking a picture of a sunset, you can use the grid to keep the horizon line straight.
Whatever theme you decide to go for, and whatever kinds of pictures you love to upload the most, make sure that you stay consistent. Let’s look at an example of a feed that’s not consistent.
See how everything is all over the place? It’s so much nicer to have a theme that’s well put together.
Choose Where Your Images Go
Rather than just randomly uploading your posts, think about where they are going, and how they’re going to look beside the posts to their right and left. If you are posting different types of images, try not to post two beside one another that are similar.
Using an Instagram theme for your feed isn’t mandatory, but it can definitely be a helpful tool to make your feed stand out from the rest. Having a consistent theme and pattern or palette can go a long way, and encourage people to spend longer looking through your feed.
If it is aesthetically pleasing to the eye, they will be more likely to want to follow you, and keep up with what you are posting.
If you need any help with the rest of your content strategy for Instagram too, you can also check out our reliable features here at Task Ant. Good luck!