Spotlight On: Nicki Minaj’s Instagram

Let’s Check Out Nicki Minaj’s Instagram

Nicki Minaj has 135m followers on Instagram— are you one of them? If you’re not, you’re missing out. Nicki Minaj has Instagram content on lock and there are a lot of cool things that you can learn from checking out her account. 

Her Instagram handle is @nickiminaj, but also lists her name in her bio as Barbie, which does make sense. Her Instagram is a colorful explosion of a bunch of crazy and energetic content that include photos, videos, and carousel posts. 

If you haven’t checked it out, we highly recommend that you do, and we’re going to show you why in this post. We’ll go through all of our favorite parts of her Instagram account as well as what you can learn from observing one of the greats. 


After we go through the awesomeness that is Nicki Minaj’s Instagram, we’re sure that you’ll be hitting the blue follow button if not for entertainment, for inspiration and ideas for your own Instagram.

Let’s get started! 

Who is Nicki Minaj? 

Nicki Minaj is pretty much a household name by now, but in case you wanted to know more about the megastar, we’re going to give you some quick background information on how she got to be the Nicki we know today. 

Nicki Minaj’s real name is Onika Tanya Maraj and she was born in Trinidad and Tobago but raised in Queens, NYC, New York in 1982. She had anything but an easy childhood with family difficulties abound. She studied singing and acting at Laguardia High School. 

She was first noticed by Lil Wayne, aka the CEO of Young Money Entertainment, YMCMB. This group would grow to become a very famous and popular American record label with hits from Lil Wayne, Nicki Minaj, Drake, and more. 

Her first mixtape was released in 2007, called “Playtime Is Over.” She continued to see success with other mixtapes such as “Sucka Free” and “Beam Me Up Scotty,” and now has many successful collaborations in addition to 3 platinum studio albums: Pink Friday, Pink Friday: Roman Reloaded, and The Pinkprint. 

Nicki Minaj is married to a childhood friend; they married in 2019 and they welcomed their first child in 2020. 

Nicki Minaj continues to be an icon in both fashion and the world of rapping. She is known for her quick and witty rap lyrics and has set herself apart as a unique woman figure in rap today. She is one of the most profitable women rappers with a net worth of roughly $85 million. 

Now that we’ve got some background on the star, we can understand a bit more about her Instagram and what we can find there! Let’s get moving. 

Nicki Minaj and the Fashion Niche 

There’s no doubt that fashion fanatics will love Nicki Minaj’s Instagram account. She’s got so many incredible collections and fashion features and you will completely love the different fashion that she boasts on her Instagram. 

If you love designer clothes and incredible ensembles of the fashion world, you definitely will get some envy from looking at Nicki Minaj’s Insta. The good news is that she loves to share all of her amazing looks with her fans and you can get a front-row seat right on her IG. 

She posts incredible photos of a variety of outfits, including looks that she’s worn to music awards, parties, gatherings, and fashion shoots, including her Fendi look from the Fendi fashion show in Milan, at which she posed with the designer and all. 

This isn’t all— during Christmas you can see that Nicki goes all out at home; she posted a picture of her Christmas tree flush with boxes from both Chanel and Tiffany & Co. underneath the tree for all to see. It’s a very fashionable Christmas, indeed!

Nicki Minaj isn’t known for being shy; she’s usually a strong and direct persona with a love to flaunt herself, her music, and her success. Why not?! Sometimes, in order to do so, she uses video content to share with her users everything in its glory. 

Sometimes a still photo just isn’t enough to show off top fashions from Versace and other top fashion brands. A video can show off every angle and every movement of the garment and Nicki Minaj knows exactly how. 

When Nicki has a spectacular outfit, like she does in so many of her photos, she gives full-body looks as well as closeups so that her followers can see all of the cool details of the piece. There are so many examples from award shows, fashion shows, photo shoots, and more. 

She’s even showcased photos with huge brands and designers like Fendi, Marc Jacobs, Alexander Wang, and Donatella Versace. Pretty iconic! 

If you are curious about eye-popping fashion that’s larger than life, you definitely won’t want to miss Nicki’s Instagram.  

Nicki Minaj’s Instagram and Her Fans 

When you’re a mega celebrity it can be tough to stay engaged with your fans and show people that you’re still approachable and reachable. With 135 million followers that can be a big undertaking, but Nicki Minaj stays real. 

She knows that the fans are a big reason why she’s as successful as she is and she makes sure that they know how much they mean to her. She has many different posts on her IG that prove that. 

Nicki Minaj cares about her fans all around the world, asks them to voice their opinions on her content; she has even created specific posts for them to comment on. Don’t forget the time that she even surprised her fans in NYC! 

She let everyone know that she was on her way to surprise them at a Sprint store in the city and they all rushed out; it was insane at the amount of people that arrived and it almost shut down the whole street. 

Even when she’s not out there in the street shaking hands with fans, she’s always got them in mind on her Instagram through captions and content posts. She always shouts out her fans and makes sure that they feel loved and appreciated. 

It’s always great to see a huge superstar giving fans a shoutout and remembering who makes their fame possible. Nicki is definitely one of the stars! 

Nicki Minaj and Other Superstars: Collabs 

Because Nicki Minaj is a famous superstar that has been in the game for years now, she doesn’t miss out on the chance to see and be seen with other hollywood celebrities, her famous coworkers and friends. 

This includes people like Lil Wayne, who Nicki has known and collaborated with for years now, as well as other people who are new up-and-coming artists or even just friends and family, her feed always has something worth checking out. 

She’s even had the opportunity to hang out with Serena Williams and take a fun boomerang for her Instagram. Just another day in the fabulous life of Nicki Minaj, right! 

She’s even been seen alongside Ariana Grande, another incredibly huge Instagram mega-star with the 3rd-highest follower count of any Instagram user. That’s the big leagues right there! Nicki has also done a collaboration with her. 

You can find so many different faces on Nicki’s Instagram, both famous and not famous. She doesn’t pass up the chance to feature her husband or her friends either, which you can also see on her ‘gram and admire.

With access to so many different celebs, you never know who will pop up on Minaj’s Instagram! 

Nicki Minaj and Photo Mastery: Photoshoots 

Another great thing about Nicki Minaj’s Instagram is the sheer quality of her different posts. She has so many amazingly-shot photos that showcase many different aspects of her music, her fashion, her creativity, and her life. 

Nicki Minaj is stunning, after all, and it’s great to see all of the different photoshoots and content types that she features on her profile. 

She was featured in Vogue Arabia and it showed a completely different side to Nicki than we would normally see, and certainly in contrast to some of the off-the-wall content pieces that we’ve seen recently from her. 

She’s also been in other features, including features like Elle that had a famous designer, Karl Lagerfeld, behind the lens. 

It really doesn’t matter what kind of photos they are or whose taking them— Nicki Minaj sure knows just what kind of content she needs to post to keep high-quality content on her Instagram available for her users at any time. 

Nicki Minaj’s Instagram: What Can We Learn? 

So, Nicki Minaj is a rap superstar but she’s also kind of a superstar on Instagram! With so many different types of entertaining content, there’s something for everyone on Nicki’s Instagram. 

Looking at Nicki Minaj’s Instagram can be inspiring for some; while we’ll probably never be a mega star with 135 million followers, we can take some of Nicki Minaj’s best practices on Instagram to help our own account perform better. 

Here are some things we can learn from Queen Nicki. 

Identify Your Content Pillars 

Nicki Minaj posts a wide variety of content types, from high fashion posts to provocative photos to music performances and more. She has a variety of different content types that she knows works well for her and that define who she is as a person as well as a celebrity. 

You should alway identify what type of content is best for your account and make sure to showcase it in the right way. If your content is too random and all over the place in terms of your niche or focus, your brand image won’t shine through.

Pick a couple different things you’re awesome at, just like Nicki did, and post that kind of content. Also, keep in mind what your followers want to see, which will help your content perform better. 

Engage with Your Audience 

As you can see, Nicki Minaj cares about her fans and always includes them as much as possible in her content and Instagram posts. She has also featured them in different photos and videos on her Instagram and reached out to them directly and responded to their comments and messages. 

You have to do the same if you want to be a hit on Instagram. The more responsive a user is, the more trustworthy and reputable the account is. You can generate more engagement on your Instagram when you, yourself, engage with people on the platform.

Feature user-generated content when you can, comment on other people’s comments or likes, and like the comments people leave you. A little interaction goes a long way. 

Use Hashtags to Get Seen 

One thing that you’ll also notice on Nicki’s Instagram is that she uses exactly the right hashtags to get seen by people on Instagram when searching for a particular topic, or to create hashtag feeds to promote her own albums and projects. 

This is one of the most important things you can do on Instagram to get your content seen by the right people, and if a star with 135 million followers uses hashtags for visibility, there’s no reason why you shouldn’t be too. 

Take a look at a top Instagram hashtag generator tool like Task Ant to help you find the perfect hashtag strategy for your Instagram. You want to ensure that you’re not using guesswork to determine your hashtag strategy. 

When you use Task Ant, you’ll design a strategy that uses targeted hashtags to generate the best results in your niche and get seen by active, interested Instagram users that will like your content and follow you. 

You can also check out performance metrics for hashtags as well as organize them into sets for your different content types. It makes it so easy to use hashtags without simply guessing or being unsure about what’s going to work. 

Collab with Other People 

Nicki has plenty of collabs on her Instagram and you should too. The more you can feature other users and get reputable names onto your Instagram, the better your account will perform and the higher your reputation will be. 


It’s very simple to collaborate with others; you can send your desired partners a message about wanting to collab, or you can create an event where you can get together with others in your niche and create some content or just hang out. 

You can also share content from other profiles in your niche and tag the brand so that they can see you; in addition, Instagram now has the reels feature that allows you to respond to a reel, opening up new possibilities for collaboration. 

Invest Time and Planning into Your Content 

It’s clear that Nicki is extremely dedicated to the life that she leads and spends a lot of time making sure that she’s enjoying every minute, documenting it to share with her fans on Instagram. 

Just like Nicki, you should also plan out awesome content and provide yourself with the opportunity to take some creative and interesting content that people want to see. Don’t just take random photos and hope they’ll work for your Instagram. 

When you are conscious of the content you’re trying to put out and can make a creative and branded plan to get awesome content, your Instagram will be one step ahead of the competition, or at least keeping up with it! 

Wrap-up: Nicki Minaj Instagram Spotlight 

There’s never a dull day in the incredible life and Instagram of Nicki Minaj. She is one of the biggest names in rap music and a hugely popular Instagram star with millions of followers. 

Even if you feel like you have nothing in common with Nicki Minaj and you can’t learn anything from her account, don’t be so quick to judge— there is plenty that you can learn from Nicki Minaj and her fabulous Instagram account. 

Sometimes we think that simply because someone is famous they don’t have to work on their Instagram at all; while they do have a bit of an easier time gaining an audience, they still have to stay active and branded at all times, providing their fans and followers with awesome content that they find valuable. 

Enjoy Nicki Minaj’s Instagram and let us know in the comments whose Instagram we should feature next!