There are so many different tools and services out there designed to help make your Instagram more successful.
While some of the most advertised are Instagram management tools, scheduling tools, and content viewers, one that is less discussed is the Instagram follower tracker.
Even though it doesn’t get much attention, Instagram follower trackers are truly the underdogs of Instagram follower growth.
There are so many different benefits that using an Instagram follower tracker can provide, and we think it’s time that people know about it.
Perhaps one of the reasons why Instagram follower trackers haven’t got much attention is because they had previously been a bit underdeveloped; while they did have steady platforms and mobile apps, the interface wasn’t usually the best and the information wasn’t entirely useful.
The great news is that now, most of these bad Instagram follower trackers have shut down, making way for the better ones to develop their platforms and offer users a much better experience.
In fact, using an Instagram follower tracker can be a key component in making sure your follower health is up to par and keep your reputation growing in the right direction.
In this article we’ll explore a variety of different Instagram follower trackers; we’ll talk about why they are worthy of your attention, and how they can help your Instagram account if you choose to use them.
Let’s jump in.
What is an Instagram Follower Tracker?
As it may be the first time you’re hearing of a service like this, we figure we’d better start right at the beginning.
There are a variety of purposes that Instagram follower trackers serve, but some of the main benefits include tracking users that unfollow you, which accounts that you follow don’t follow you back, as well as what your general follower count trends are and what accounts follow you.
Instagram has a lot of information that you can access via Instagram insights, but they are unfortunately lacking a lot of the information about followers and users that haven’t yet followed you; that’s where Instagram trackers come in.
Not only do you get more insight into what’s going on with your followers, you also have all of that information in one central space, which means you don’t have to go through and manually try and figure it out and then store your findings somewhere.
Why Should I Know Who is Unfollowing Me?
It may not seem relevant at first to know who’s unfollowed you— after all, they’re dead and gone, right? Well, not so fast.
As a brand or business on Instagram who is trying to boost their reach and make sure the right eyes are on our content in order to sell a product or service, we need to know which content is performing well, and what may be going wrong.
There is a lot of value we can gain from knowing who is unfollowing us on Instagram.
It’s not uncommon for followers to drop off here and there, but it can be a real eye-opener if you start to notice your followers dropping off in droves. This can help you to identify that something isn’t working in your Instagram strategy, and you need to stop the wound from bleeding out any further.
Another useful metric is to be able to monitor engagement; if your comments and likes are falling, it may also indicate that you’re losing followers, which is harmful for your engagement ratio.
It’s vital that you keep those engagement levels up, so if some of your most engaged followers are bowing out, you definitely need to find out why.
When you have a fluctuating follower count, it means that somewhere in your Instagram strategy something isn’t working.
This can mean that you have a lack of consistency in one or more areas, which can hurt your conversion rate and likelihood of selling products and services if you don’t stay relevant on the platform and perpetuate reach.
That being said, there are a variety of reasons why people may lose Instagram followers.
One possibility is that Instagram has made some adjustments— they often clean out old or fake accounts, so if you had a lot of those accounts that have now become inactive, you’ll see a follower drop now and then.
You may also lose followers because people follow your account as part of the follow/unfollow engagement technique, so this is a pretty common phenomenon.
It’s not always a bad thing that you lose a few followers here and there; sometimes it’s a natural part of Instagram, and it’s always better to avoid buying fake followers so that you don’t have to worry about them falling off and then wondering what’s going on.
A more alarming reasoning for losing followers is that people just simply no longer find value in your content, or they are put off by something that you are doing or posting on Instagram.
While you can’t please everyone, if it becomes a trend of follower loss, you’ve got to pinpoint the issue and correct it.
Sometimes, with more brands implementing their beliefs and values via Instagram in the way of social responsibility, some of our opinions and beliefs may lose us followers if they don’t agree with our line of thinking.
While this can be frustrating, always remain true to the core values of your brand and don’t waiver if you feel strongly about what you’re doing and have enough action items to back your position up.
People will respect you more for standing by your brand than being swayed by people who go against you. The right people will come.
That being said, you still need to make sure that you don’t engage in any hateful or bullying speech. This is against Instagram’s terms of service and it’s not the best look for your brand or business.
So, sometimes losing followers is normal, and sometimes it’s a sign that something is wrong. Let’s see how follower trackers can help.
How do Follower Trackers Work?
As the name suggests, Instagram followers keep tabs on who is following, as well as who you are following. There are some slight differences between services, but they ultimately have the same premise.
Here are some typical elements that you can track though an Instagram follower tracker:
- New Followers: you can find out information about new followers, which can help to identify posts that are driving in a lot of new followers.
- Mutual Followers: You will see accounts that you follow, and those that also follow you. These are known as mutual followers.
- Users that You Follow: here you will find information about users that you follow, but that don’t follow you back. This can happen when you use the follow method to gain attention, but haven’t got a follow back yet.
- Users that Unfollowed You: You will be able to see how your content is performing based on when and how many people are unfollowing.
- Ghost Followers: Ghost followers are basically those followers that will give you a number in terms of follower count, but nothing else. They are fake or inactive accounts that don’t provide any engagements or interest in your content.
- Follower Analytics: This can help you to know about your demographics and which type of followers are in your target audience, helping you to get more reach.
Based on all of the knowledge you can gain from an Instagram follower tracker, we definitely recommend that you try one out. They can help you to understand your follower base and content performance much better.
Top 10 Instagram Follower Trackers
Now that we’ve seen the great deal of info you gain from Instagram follower trackers, let’s take a look at our top picks.
1. Task Ant — Top Instagram Follower Tracker
Task Ant is our recommended pick for an Instagram follower tracker because it’s really user-friendly and includes some of the most comprehensive information about your follower base.
In addition to everything we mentioned above, it also gives insight on what users are engaging so that you can continue to develop a successful Instagram strategy.
Task Ant is a relatively new service, so it hasn’t gotten much notoriety yet, but based on what we’ve seen, we know it’s going to be a heavy-hitting Instagram follower tracker.
While not a full-fledged Instagram follower tracker, Stellation Media is an awesome Instagram follower tool in the sense that they will be able to help you bring in real followers that actually care about your content.
They will use your direct targets to bring in followers that will engage with your account, which in turn will generate more reach and interest in your brand.
This can be especially valuable if you’ve lost some followers lately and need to get your reach back up.
They don’t use any bots, fake followers, or inactive accounts, so they only stick with real followers. They also have an awesome support team and really care about providing a great service.
3. Followers Insight
This is an Instagram follower tracker that is for Android only, but if you have Android, it can be a good option for you. They offer a combination of free and paid services and have helped a lot of satisfied clients find out more about their Instagram follower base.
You’ll be able to see who follows and unfollows you, as well as who blocks you. You can use it for multiple Instagrams and also gives you popularity ranks.
Another fun feature is that it will tell you which users like or comment the most, which can help you to see what type of users are really enjoying your content.
4. IG Followers
IG Followers is an iOS-exclusive Instagram follower tracker that works similarly to Followers Insight, but for iOS. It will give you access to much of the same information, and it’s got a really user-friendly design.
Another beneficial piece of info you can get form IG followers is related to Instagram stories; it will give you some more analysis on who is viewing your stories so that you can understand how your story content is performing.
5. Analyzer Follower for Insta
This is also for iOS, and the app has great features with support in many languages. They have pro plans which you can purchase through the app, but it’s not required.
They claim to provide you with 20 different insights for your followers, among many of the other features that we’ve listed above. It can also provide you with some templates and hashtag suggestions.
6. Unfollowers and Ghost Followers
As the name would suggest, this app for Android can help you to gain an understanding of your unfollowers and ghost followers. It has really great ratings, which is a vote of confidence in our book.
A cool think about this is that you can follow and unfollow from within the app, and you also have access to a whitelist. The app is free with some ads within the app.
7. Who Unfollowed
Another Android option, Who Unfollowed is a free Instagram tracker that you can use with as many accounts as you want. You’ll be able to see who unfollows you as well as other insights about your followers.
You don’t have to pay to use the app, but you can pay to be featured to all of the app users, which is another type of marketing if you’re looking for more exposure.
It also has great customizable options so that you can be as comfortable as possible while using the app.
8. Social Scan — Insta Reports
Our final pick is an iOS option that is free with in-app pro options available for purchase. It has really great ratings on the app store, which is a good sign.
The app has all of the main features that we’ve mentioned above, but it’s interface is very straightforward, which can be good if you’re looking for a no-frills Instagram follower tracker.
Takeaways: Best Instagram Follower Trackers
With many Instagram tools on the market, Instagram follower trackers often get ignored.
Just because they don’t get a lot of attention, however, doesn’t mean they can’t provide you with really relevant and practical information for building your Instagram following and content strategy.
In fact, Instagram follower trackers might just be the best kept secret of Instagram tools.
Knowing who unfollows you is incredibly valuable, and knowing more about your current follower base can help you to build your reach to other users that are similar, hopefully gaining you real and engaged followers.
Most Instagram follower trackers are pretty affordable, so try one out and see how it goes!