Beauty & Fashion
Makeup Hashtags
Most popular #makeup hashtags for Instagram, TikTok and YouTube Shorts. Select any tags and copy them.
Quick answer: The best makeup hashtags name the look or technique: #bridalmakeup, #softglam, #eyeshadowlook, #makeuptutorial or #mua for artists. Use one broad tag and four specific ones, since Instagram counts only 5. Mention products and steps in the caption, and disclose any sponsored or gifted makeup.
All #makeup hashtags
| Select | # | Hashtag | Tier |
|---|---|---|---|
| 1 | Broad | ||
| 2 | Mid-size | ||
| 3 | Niche | ||
| 4 | Niche | ||
| 5 | Mid-size | ||
| 6 | Broad | ||
| 7 | Broad | ||
| 8 | Broad | ||
| 9 | Broad | ||
| 10 | Broad | ||
| 11 | Broad | ||
| 12 | Broad | ||
| 13 | Broad | ||
| 14 | Broad | ||
| 15 | Mid-size | ||
| 16 | Mid-size | ||
| 17 | Mid-size | ||
| 18 | Mid-size | ||
| 19 | Mid-size | ||
| 20 | Mid-size | ||
| 21 | Mid-size | ||
| 22 | Mid-size | ||
| 23 | Mid-size | ||
| 24 | Mid-size | ||
| 25 | Mid-size | ||
| 26 | Mid-size | ||
| 27 | Mid-size | ||
| 28 | Niche | ||
| 29 | Niche | ||
| 30 | Niche | ||
| 31 | Niche | ||
| 32 | Niche | ||
| 33 | Niche | ||
| 34 | Niche | ||
| 35 | Niche | ||
| 36 | Niche | ||
| 37 | Niche | ||
| 38 | Niche | ||
| 39 | Niche | ||
| 40 | Niche | ||
| 41 | Niche | ||
| 42 | Niche | ||
| 43 | Niche | ||
| 44 | Niche | ||
| 45 | Niche | ||
| 46 | Niche | ||
| 47 | Niche | ||
| 48 | Niche | ||
| 49 | Niche |
Hashtags Selected (5)
Tick as many as you like. Instagram counts 5 per post; TikTok and YouTube allow more.
Pre-selected: our best 5-tag Instagram set.
Instagram hashtag sets (5 tags each)
Instagram counts a maximum of 5 hashtags per post or Reel. Each set below is complete: pick the one that matches your post and paste it into your caption. Why 5?
TikTok, YouTube Shorts and other platforms
About #makeup content
Makeup content splits into tutorials, finished looks, swatches and reviews, and professional portfolios. Viewers search by look (soft glam, natural, editorial, graphic liner, bridal) and by technique (cut crease, baking, color correcting), so those make the strongest tags.
Makeup artists have a different job: to be booked. They need portfolio and bridal tags plus a location tag. Tutorial creators benefit most from Reels with the look named on screen, and swatch posts do best when shades are listed in the caption. Across all of it, keep claims to what a product did in your use, and label paid or gifted content.
Tips for tagging Makeup posts
- Put the look name and key products in the first line of the caption. Instagram search reads captions, and viewers want to know the shades before they watch.
- Label sponsored and gifted makeup clearly with the paid partnership tool or a visible disclosure; don't bury it after the hashtags.
- Artists: shoot finished looks in consistent, daylight-balanced light so clients can judge color accurately. Our photo editor apps guide covers editing without changing skin tones.
- Tag inclusively and specifically, such as #hoodedeyesmakeup or #matureskinmakeup, so people with those features find techniques that suit them.
- For bridal work, combine with the wedding hashtag page and credit the photographer with an account tag.
Hashtags to avoid
| Hashtag | Why skip it |
|---|---|
#makeupaddict | Very generic and dominated by repost accounts; a look tag does more. |
#instamakeup | Describes the platform, not the look; wastes one of your 5 slots. |
#followback | Engagement-bait tag that makes artist portfolios look spammy. |
Check any tag with the free banned hashtag checker.
Caption ideas to pair with these tags
Soft glam in twelve minutes, timer on.
Cut crease for hooded lids, step by step.
Swatched every shade so you don't have to.
Bridal trial done. Wedding day ready.
Graphic liner, zero stencils.
First impressions: honest, unsponsored, slightly messy.
Booking reception and party makeup for December.
Captions count toward Instagram's character limit. Check yours with the caption counter.
#makeup hashtag FAQs
What hashtags should a makeup artist use?
Use a professional tag like #makeupartist or #mua, a service tag such as #bridalmakeup, a look or style tag, and a location tag. Clients usually search for the service near them, so the city tag is often the most valuable.
Do makeup tutorials need hashtags on Reels?
They help categorize the Reel, but on-screen text and a clear caption matter just as much. Use up to 5 tags that describe the look and technique rather than general beauty tags.
What's the difference between #makeuplook and #makeuptutorial?
#makeuplook is for a finished result, while #makeuptutorial signals that the post teaches the steps. Use the tutorial tag only when viewers can actually follow along.