If you really want to gain more Instagram followers, you need to be serious when it comes to writing your Instagram bio. However, if you are relatively new to the Instagram game, you might not know where to start when it comes to figuring out what to write.
Don’t worry, we want to help you land on the Instagram bio ideas that when executed can help you attract your ideal audience and take your profile up a level.
Why Your Instagram Bio is Important
Every day, all day, people are making split decisions on Instagram. A lot of these split decisions are centered around whether they should follow a new profile they come across or not. No one is out there making pros and cons lists; they are either quickly giving you a follow or moving on.
When someone goes through your profile, you need to capitalize on the opportunity to convince them to become a follower. To do this, let’s take a closer look at the first thing your audience is going to see: your Instagram bio.
You can have one of the best feeds in the world, or you can spend hours writing the best captions for your Instagram content, but if your Instagram bio isn’t high-quality, or you’ve left it blank, then you are going to have trouble turning people into followers.
There’s no way around the reality that your Instagram bio is the first thing that people are going to see, and they’re going to make a judgment around it.
Instead of trying to avoid it, think of your Instagram bio as an opportunity to showcase what you’re all about. We want you to be able to create a solid Instagram bio that is going to attract the best audience, so that you can grow your personal brand or business.
Instagram Bio Ideas
If you were meeting someone in real life, you wouldn’t leave them high and dry when they put their hand out for you to shake it. An empty Instagram bio is kind of like returning their warm welcome with a confused stare. Obviously, confused stares aren’t going to be a great way to make friends.
Even if your Instagram bio isn’t completely bare, it’s probably still worth adding a little bit more information that is going to help you attract more of the right audience. With our Instagram bio ideas, you can make the most of your 150 characters, and have more people clicking that follow button.
Make Your Bio Bigger
You’ve probably noticed it already, but your Instagram bio isn’t all that big. This is why we suggest making it bigger. And we’re not just talking about adding more lines about who you are. We’re talking about your Instagram bio URL.
Influencers are starting to use companies like bio.fm to help them manage and create multiple Instagram bio links under one roof. The good news is that it’s free, and it’s a lot more flexible than other apps out there.
Think about it. You run an Etsy store, but you’ve also got other social networks and causes that are really important to you. Having an app that can help you capitalize on that one URL in your bio, so that you can link it to multiple URLs around your brand, is going to be really advantageous.
You can also make your Instagram posts clickable, which means that you can includes a link to the captions on your posts. They can even help you sync up your other social profiles. This is a great way to keep your followers up to date with your latest posts.
Write for the Right Follower
Your Instagram bio is an excellent tool for converting your visitors into longstanding followers. However, you don’t just want anyone following you. Having a lot of people following you is great, but what really matters is that you are attracting the right followers.
If you haven’t already, we suggest you do some market research to work out what your ideal audience is. Consider things like goals, values, and demographics. Ask yourself why they use Instagram, and what kind of content they want to see on your feed.
The more specific they can be with this, the better. When your ideal follower finds your profile, you will want your Instagram bio to read like you are talking directly to them.
Anna keeps her Instagram bio relatable and simple. You know following her is going to be like following a friend.
Show the World Who You Really Are
Is the name that you are using in your bio your actual name? When people look for you, Instagram search results only show your name and username. If people can’t find you, they won’t be able to follow you. This is why it’s important to make sure that the name in your Instagram bio is one that your audience instantly recognizes.
We also suggest that you put your best foot forward by telling people what you’re all about. As well as explaining what it is that you do, share something that makes you unique and original. Even sharing the small details could convert someone who has randomly come across your profile into a longstanding follower.
Lital Vardi is a YouTuber who uses her bio to explain to her followers how to say her name. Your followers want to feel like they personally know you. Let them in a little bit.
Be Clear About What Your Audience Can Expect
What’s more important than explaining to your followers what you do, is giving them an idea of what they can expect from following you. Let them know how you plan to use your content to assist them. They need to know what’s in it for them when they click that follower button.
Because you don’t have a lot of space to explain yourself, you’ve got to make the most of keywords. Specific language is going to appeal to your ideal target audience. Keywords aren’t going to make you searchable, but it is going to make it easier for your target audience to work out whether your profile is something that they want to be a part of.
This is why it’s important to use words that are going to resonate with your target audience. Vix Meldrew explains to her audience what they can expect from her account, including the occasional use of profanity.
Include Clickable Links
These days, Instagram lets you include more than one clickable link in your Instagram bio. As well as websites, every time you include a hashtag or an ‘@’ symbol in your bio, this becomes a clickable link that can take visitors to another profile, or hashtag.
This is an awesome opportunity for you to share other profiles that matter too. You can also encourage your followers to click the link in your bio and your content. We think that clickable links help foster a more well-rounded picture of why your account is worth following.
Sivan Richards includes a relatable hashtag in her Instagram bio. It immediately takes visitors to her short and sweet makeup tutorials that are on her Instagram page.
Give Them the Highlight Reel
We get that it can be difficult to share your entire story in just 150 characters. This is why you need to make the most of Instagram Stories highlights. They let you dive a little bit deeper, and you can save your best Instagram stories to appear as highlights underneath your Instagram bio.
Just think of highlights as an ad for your profile. You have told your potential followers all about what they can expect when they follow you. Now, show them through Instagram highlights.
Of course, we recommend only using the best Instagram Stories that really give your audience a better picture of what you’re all about. Check out Helene Sula’s example below.
Include a Call-to-Action
It is easy to get caught up in how many people are following you, but at the end of the day, what’s even more important than your follower count is how many people are engaging with your content. To make sure that your engagement rate is where it should be, make sure that you include a call-to-action in your Instagram bio to encourage your followers to interact with your feed.
Whether it’s a branded hashtag or website link, you need to give your potential followers the opportunity to interact with you. If you invite them to interact with your profile from the get-go, they’ll be more likely to keep this up as time goes on.
Leah uses her Instagram bio to ask potential followers to check out her blog.
Now that you’ve read through our Instagram bio ideas, you’re ready to attract the ideal audience for your profile. If you think that you still need a little bit of help, then let us team up with you so that you can get even more eyes on your Instagram feed.
Task Ant provides its clients with a personalized account manager, as well as a hashtag generator, so that they can create a well-rounded content strategy for your Instagram growth.
At the end of the day, we want to help you connect with followers who we know are going to stick around, and love what you have to offer them. Check us out today!